Public Relations

The Original Oatly: Youthfully Reinventing the Way Companies Communicate Prioritizing change and excitement in every aspect of the company By: Ryann Armstrong  As a young cow-milk hater and advocate for plant-based products, I admire Oatly products for many reasons. Whether it be its unique, engaging social media efforts, playful company voice or advocacy work in environmental sustainability efforts, Oatly deserves a lot of praise for its work in public relations.  According to PRSSA , public relations “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. At its core, public relations is about influencing, engaging and building a relationship with key stakeholders to contribute to the way an organization is perceived.” Oatly meets these requirements and exemplifies them with its innovative communication methods.  Engaging Social Media  Overall, Oatly has a solid social media presence that caters d...

  Julie K. Brown: Using the power of journalism to give voices to those who need it most The reporter who cracked the Epstein files By: Ryann Armstrong  I am the descendant of countless English teachers who preached to me the power of the written English language from the time that I was born. My background is why I sincerely appreciate the groundbreaking work that Miami Herald investigative reporter Julie K. Brown has done. Brown had an extremely successful career before her time investigating Jeffery Epstein ; however, the work she did in 2018 and the years prior truly changed the lives of women in America.  Her work in investigative journalism thus far has led her to achievements in:  Time Magazine ’s 100 Most Influential People list Two George Polk Awards for Justice Reporting National Press Club Journalism Institute’s 2019 Neil and Susan Sheehan award  Brown quickly established herself as a serious journalist In her early career, Brown started her career...